Agentic commerce

Agentic commerce is the set of product, checkout, and site capabilities that let an AI agent discover an item, understand its attributes, and complete a user-approved task safely.

Evaluate the current site

Start with two public checks:

• Product Search tests how a product can be found for a natural-language shopping intent.
• UCP Checker inspects readiness for Universal Commerce Protocol signals.

Use the results as implementation guidance, then verify the site again after changes are deployed.

Make products understandable

Product pages should expose stable identifiers, descriptive names, availability, pricing, variants, canonical URLs, and structured data. Agents need consistent facts more than marketing-only copy.

Keep the same values aligned across:

• visible product content;
• structured data;
• feeds and catalog APIs;
• WebMCP tool responses;
• checkout and availability systems.

Add controlled actions

WebMCP can expose product search, availability, and other structured actions to compatible agents. Start with read-only tools and add consequential actions only with authentication, validation, and user confirmation.

Measure agent access

Crawler analytics shows whether AI and search crawlers reach commerce pages. WebMCP analytics shows whether compatible agents register and call tools. Use both signals to distinguish content discovery from tool execution.