Turn Hermes into an AI Backlink Analysis Agent

This guide shows you how to connect Hermes to CrawlConsole so it can work as an AI backlink analysis agent. For the product page and examples specific to this agent, start with the Hermes AI Backlink Analysis Agent page.

What you are setting up

CrawlConsole gives Hermes access to backlink intelligence through the CrawlConsole MCP. Once connected, Hermes can query referring domains, inspect domain authority signals, compare competitor link gaps, and move from domain-level backlink lists to page-level evidence.

Hermes is a good fit when you want one workflow for backlink profile review, competitor comparison, and page-level evidence collection.

Before you start

You need three things:

1. A CrawlConsole account.
2. An AI Agent key from AI Agent Access.
3. Access to Hermes's MCP or external-tool configuration.

Keep the key private. Treat it like an API key, because it allows your agent to call CrawlConsole tools on your behalf.

Step 1: Create your CrawlConsole AI Agent key

Open AI Agent Access in CrawlConsole and create a new key for Hermes. Give the key a name that is easy to recognize later, such as "Hermes backlink agent".

If you want to limit usage to specific domains, add those allowed domains while creating the key. That keeps the agent's backlink research scoped to the properties you expect it to inspect.

Step 2: Connect Hermes to CrawlConsole

Create an AI Agent key in AI Agent Access. In Hermes, configure CrawlConsole as an HTTP MCP server:

• URL: https://mcp.crawlconsole.com/mcp
• Authentication: bearer token
• Token: <YOUR_CRAWLCONSOLE_AGENT_KEY>

Once Hermes has refreshed its connected tools, run a small domain check first so you know the connection is working before you ask for a full competitor gap analysis.

Step 3: Confirm the tools are available

Ask Hermes to list or inspect its available tools. You should see CrawlConsole tools for backlink research, such as domain authority, referring domains, competitor link gaps, page-level backlink research, and backlink evidence.

If the tools do not appear, check that the MCP URL is correct, the Authorization header includes Bearer , and the key has not been revoked.

Step 4: Run a small backlink analysis test

Start with one domain before asking for a broad report. For example, ask Hermes to summarize the backlink profile for a domain you know well, then ask it which referring domains deserve deeper page-level evidence.

Good first prompts:

• Summarize this site's backlink profile and flag which sources deserve page-level research.
• Compare our referring domains against these competitors and identify missing opportunities.
• Save confirmed backlink evidence with source URL, target URL, and anchor context.

Step 5: Move from summary to evidence

The useful workflow is not just "give me backlinks." It is:

1. Pull referring domains.
2. Prioritize sources by quality, relevance, and authority.
3. Research source pages for the best opportunities.
4. Save or summarize evidence with source URL, target URL, anchor text, and context.
5. Turn the evidence into an outreach, content, or technical SEO action.

That sequence keeps Hermes grounded in evidence instead of producing generic SEO advice.

Where to go next

Use the Hermes AI Backlink Analysis Agent page for the dedicated landing page, examples, and positioning for this agent. If you are comparing agent setups, the AI Backlink Analysis Agent overview links to the other supported agent pages.